Holiday Inn express & suites
Northwest Austin, TX
This hotel has maintained a strong presence in a competitive market.
THE
CHALLENGE
OPPORTUNITY
The challenge for this hotel was achieving and maintaining strong market share in the Arboretum with a competitive set composed exclusively of Hilton, Marriott and Hyatt hotels while directly competing with the Domain area of Austin, TX.
ROOMS
110
MANAGED SINCE
2013
Event Space
1,600 sq ft
![](https://www.pathfinderhospitality.com/wp-content/uploads/2020/08/Holiday_Inn_Express_Austin_NW_68.jpg)
Strategy
- Hired a well-accomplished Director of Sales who had been working for two competing Hilton hotels in the immediate area
- Customized and upgraded to provide ~20% of room inventory as suites with separate bedrooms, a 40% larger lobby/breakfast area and a 1700 sq. ft multi-use room to set us apart from the standard Holiday Inn brand
- Created uniques spaces and experiences such as cabanas by the pool, an evening reception, and shuttle service