Delivering customized experiences that delight guests
Accelerate Your Revenue
The experience our guests have in your hotel’s rooms and public spaces is always top of mind for our Sales & Marketing teams. We want every guest to feel at home and comfortable, and also ensure they stay long enough to leave a favorable review. One way of ensuring this is by maximizing occupancy rates, whether it’s at high season or low season. When it comes to the Pathfinder difference, we are now shifting all team members to remember that driving value to the hotels are the most important aspect when we approach Sales & Marketing. It’s no longer about “heads in beds,” but about how we can drive RevPar and ADR with offering amazing services and amenities at the property level.
Hotel Direct Booking
It is important for our hotel operators to have a functional website and booking engine that integrates with their Property Management System (PMS). This is vital as it will allow them to extract direct bookings, which come with the most rewards. There are no agents or any other distribution partners that must be paid commission when guests book directly online, so the more direct bookings you receive the better. By putting special emphasis on social media as your direct booking strategy, you can increase your occupancy levels and generate fruitful revenue streams.
Hotel Direct Booking
It is important for our hotel operators to have a functional website and booking engine that integrates with their Property Management System (PMS). This is vital as it allows them to extract direct bookings, which come with the most rewards. There are no agents or any other distribution partners that must be paid commission when guests book directly online, so the more direct bookings you receive the better. By putting special emphasis on social media as your direct booking strategy, you can increase your occupancy levels and generate fruitful revenue streams.
Destination Marketing Sales
This type of sales strategy requires a hotel operator to work with other tourism business professionals in their destination to promote the region as a whole. If executed properly, local businesses will be able to target the most powerful inbound tourism markets while simultaneously driving more traffic to the general area, making all tourism services that much more efficient for today’s guests. We use these strategies for every single hotel we manage!
Hotel Cross-Promotions Sales
When coming up with a sales strategy for hotels, one way to do it may be to identify and evaluate various large events in the local region or to partner up with local businesses within the market.. Then the hotel teams can look to find opportunities that occur per calendar year and see how they might be able to time a promotion in regard to these opportunities. Perhaps they will want to come up with promotions related to upcoming industry conferences or concerts or maybe even sporting events.
Guest Rewards Sales Strategy
Today, a lot of travelers value the opportunity to earn rewards with the companies that they do business with. Hotels have great success with reward programs in which guests can earn loyalty rewards for staying frequently, upgrading their rooms and referring friends and family members. In a hotel guest rewards sales strategy, it’s important to develop a system that rewards your guests for these efforts so as to encourage them to book more frequently and upgrade from time to time. These types of reward programs often generate repeat bookings, which are particularly lucrative for hotel operators!
Hotel Group Sales
This initiative may require a tweak to your usual marketing and sales approach. The idea is to sell rooms and meeting space to corporate and project groups; it’s important you’re able to offer a deal for both parties. Segmenting market segments and landing these types of sales requires innovation, but it could be very beneficial for repeat business if you do go about it right. The most cost-effective way to secure group bookings is by connecting directly with your audience via email marketing where the top prospects can sign up for tour notifications as time goes on. You can list your property on venue marketplaces where planners can view floor plans, photos, and other unique differentiators. Lastly, make sure that you’re correctly segmenting your target audience, so you can make compelling offers to the right kind of groups who will likely be interested in booking the space through your listing!
Hoteliers can maximize their revenue by managing a hotel’s rate to create a steady stream of bookings throughout the year. To do this, hotels need to drop their rates during weeks when demand is expected to be low and to put the prices back up when it gets busier, therefore maximizing revenue from high-demand periods via ‘dynamic pricing’. Dynamic pricing helps make sure you never have any empty rooms – perfect for reliable, reliable businesses like yours.
More than just sales
Minimize Guest Churn & Maximize Reviews with High-Quality Hotel Experiences.
Increase your Guest Satisfaction with our Sales & Marketing Services. Contact us today to find out how we can maximize your property’s marketing potential.
Increase Your Profitability
What Pathfinder Sales & Marketing Can Provide Your Hotel
While it might fluctuate, the goal of an effective hotel sales strategy is to keep your earning potential neutral by increasing customer loyalty.
As you continue to attract more visitors via your website, you can begin optimizing advertising mechanisms to attract more people through the use of paid traffic. Packages can then be customized per each customer’s needs with special offers that will hopefully lead every client into buying more than just one night’s stay at your establishment.
We are able to move beyond standard sales strategies that adhere to our valuation approach because we teach every single employee at every level that value and platinum service are always the number 1 goal. Once your revenue starts increasing, you can expand your offerings, which means more new products or services you’ll be bringing onto the market. We believe that we can showcase and sell our hotels competitively because our hotels add value. THAT is the Pathfinder difference.